What if there's only one piece of fried chicken on a plate?
In a 30-second video by university student Daisuke Serita, a group of friends, rather than each grabbing for the food, collectively demonstrate the cultural virtue of "enryo" (reserve) and offer it to each other.
Serita's film, "Enryo no Katamari," won the grand prix Wednesday in the my Japan Creative Contest for Students to Express Japan, which was organized by adoir, a university student group, and sponsored by the Japan Tourism Agency.