A new Japanese export is luring U.S. consumers: television game shows that inflict pain, suffering and humiliation for a laugh.

Contestants on ABC Inc.’s “I Survived a Japanese Game Show” had to battle through a wind tunnel while opponents hurled trash at them and were smashed against a car windshield while dressed as a bee. The show ranked 10th on its June debut, with 8 million viewers, according to weekly ratings from Nielsen Co.

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