For consumers looking for freebies, its hard to beat the Sample Lab! store in Tokyo.

For businesses desperately seeking precise marketing data, it's hard to beat the detailed questionnaires that the store's members fill out on the free products they take home.

Since the store opened July 25 in the fashionable Omotesando district in Shibuya Ward, on the third floor of a glass-walled building, consumers — predominantly young women — have flocked to its sample cosmetics, food and alcoholic beverages.