BEIJING (Kyodo) Westerners traveling in Japan do not like to sleep on tatami mats, Shunichi Okabe has noticed, and in China they prefer to see its rougher, more traditional side rather than the creature comforts preferred by Japanese tourists.

He has also observed that Chinese travelers working with Japanese clients or in Japanese companies like a clean tour bus, healthy meals and no time spent shopping.

Okabe is senior manager for business development at JTB New Century International Tours Ltd. in Beijing, a joint venture between major travel agency JTB Corp. and a Chinese counterpart.