Daihatsu Motor Co. on Monday launched its new Mira Gino minivehicle, fully remodeled for the first time in five years.
"By adding the new Mira Gino to our lineup, we want to attain a 30 percent share" of the domestic minivehicle market, Daihatsu President Takaya Yamada told a news conference in Tokyo.
Daihatsu attained a record 29.8 percent share of the domestic minivehicle market during the April-September period, selling 262,000 units to achieve a record first-half minivehicle sales figure.
The Toyota Motor Corp. subsidiary said the Mira Gino is targeted at female baby boomers as well as their daughters.
The model, first introduced in March 1999, is now geared toward nostalgic and modern tastes with its curved exterior design, the firm said.
It is the first minivehicle to meet safety standards set by the Land, Infrastructure and Transport Ministry aimed at minimizing injuries to pedestrians hit by vehicles, it said.
The Mira Gino will be priced between 987,000 yen and 1,386,000 yen.
The firm hopes to sell 3,500 units a month.