Belgian chocolate brands like Godiva, Neuhaus and Leonidas are popular in Japan, yet not many people are probably aware they are consuming chocolate-linked food with ingredients made by another Belgian player, the Puratos Group of Brussels.
But Puratos Japan Co. has been named the most successful company conducting businesses among Japan and Belgium and Luxembourg, an award that will probably boost its exposure as a supplier of ingredients for chocolate, bakery items and confectionery.
The Belgian-Luxembourg Chamber of Commerce in Japan will present the first Nippon Export Award to Puratos Japan during a ceremony Thursday in Tokyo, with the attendance of trade minister Shoichi Nakagawa.