Tenko Hikita, Japan's most famous magician, is a master of illusion. Or, perhaps, a masterful illusion.

Known as Princess Tenko, she uses her flamboyant image to sell everything from cosmetics to clothes to items for pets and -- later this year -- wine. Construction is starting on her own theme park, set to open in two years, where aspiring magicians will be able to attend training camp.

Hers is not a fleeting sort of fame -- back in 1990 Hikita was named Magician of the Year by the Academy of Magical Arts in Hollywood, becoming the first woman and only the second Asian to win a title shared by some of the biggest names in magic, such as David Copperfield and Doug Henning.