Supermodels smile as they don T-shirts with a bull's-eye logo, the trademark of an international charity campaign to battle breast cancer.
Fashion Targets Breast Cancer aims to promote research, education, screening, treatment and patient support with funds raised by selling T-shirts and other merchandise sporting the logo.
Launched by a group of fashion designers in the United States in 1994, the movement expanded overseas, leading to sales of more than 3 million T-shirts and raising better than $25 million. The campaign has now reached its 10th country, hitting Japan's shores earlier this week.