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Shuji Yoshida, joint owner of Miyazaki Konne, is all smiles when asked how things are at the Miyazaki Prefecture satellite shop.

In Tokyo’s Shinjuku district, the bright, glass-walled store matches the image of the generally warm-weather prefecture and welcomes between 3,000 and 5,000 customers a day. Each year, it sells about 200 million yen worth of products from Miyazaki.

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