Shuji Yoshida, joint owner of Miyazaki Konne, is all smiles when asked how things are at the Miyazaki Prefecture satellite shop.
In Tokyo's Shinjuku district, the bright, glass-walled store matches the image of the generally warm-weather prefecture and welcomes between 3,000 and 5,000 customers a day. Each year, it sells about 200 million yen worth of products from Miyazaki.
The information counter on the second floor is busy dealing with inquiries from people planning to spend a holiday there. Tourism is Miyazaki's leading industry.