Surrounded by shelves filled with art books and magazines from around the world, Yasushi Fujimoto sits comfortably in his office in Harajuku, one of Tokyo's trendiest areas.

From this district full of popular shops and restaurants, Fujimoto runs a company called Cap that provides art direction for magazines and print media advertisements. His company's work is at the forefront of trends followed by youngsters across Japan.

The list of magazines that Fujimoto and his team of designers have directed and produced covers just about every popular fashion publication in Japan, including Olive, an an, Brutus as well as the Japanese edition of Vogue.