• Kyodo

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Tanzania’s intensive tourism promotion campaigns in Japan have started paying dividends, with the number of Japanese visitors last year jumping more than 60 percent over two years earlier to about 12,500, according to officials here.

“We launched vigorous promotional campaigns targeting Japanese tourists in 1998 to cover the cities of Tokyo and Osaka, and this is an indication of our success,” Amant Macha, senior marketing official at the Tanzania Tourist Board, told Kyodo News.

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