Faced with a recent E. coli outbreak allegedly caused by tainted beef, top executives of the U.S. Meat Export Federation and red meat industry reaffirmed their commitment to the Japanese market Sept. 9, expressing optimism about American beef sales this year.

“The U.S. red meat industry provides the safest and most stringently scrutinized product in the world,” said Philip Seng, president of the federation. Although U.S. meat sales from January to July in Japan decreased 20 percent from the same period last year, sales will increase and eventually recover, he said.

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