In July, Tashea Channell Younge, a private chef and caterer from New York City, flew to Los Angeles, all expenses paid, to cook a private dinner in a luxurious kitchen for 15 people. She then cooked for NFL wide receiver Noah Brown and some teammates. Later that month, she was back in New York for a candlelit private dinner on the waterfront, complete with rose petals and a view of the Empire State Building.

The settings were glamorous. The pay was, too. In one month, Younge made more than $12,800 (about ¥1.9 million). She documented all of it on TikTok.

A new chapter in the age of food celebrity is unfolding online as many more cooks take up careers as private chefs and go public with the perks of the job. Those details used to be, like the job, completely private; chefs and their clients have kept a veil of secrecy over the transaction (and many chefs sign nondisclosure agreements).