The fashion world is responding to our current obsession with convenience. It's packaging products in ready-to-go servings, making fashion approachable and easy, not to mention turning shopping into a fun experience for all. Meanwhile, a group of students from universities in Tokyo have teamed up to use Japan's white-collar slang to bring a message of gender equality to the Japanese fashion market and decry it to the nation in general. It's all Instagram-ready, so fire up your cellphone cameras.
The Conveni
The Conveni is a new concept store that opened earlier this month in the basement floor of Ginza Sony Park in Tokyo — and for all intents and purposes, it looks just like a convenience store. Inside, you'll find authentic grocery store shelves and coolers, but with one difference, they're stocked with haute-couture Conveni goods.