• SHARE

Instagram-friendly food has made it to the final frontier — convenience stores. Plenty of konbini offerings in the last couple of years have looked good enough to share on social media, but Family Mart appears to be the first to sell something explicitly designed for the selfie-loving set.

The chain recently started selling a pair of colorful frappe drinks designed for the “likes.” The Galactica Grape and Fantasy Peach frappes catch attention even in their frozen state, merging various bright colors together to create a Technicolor treat. Customers make the beverage (¥290) at the same Family Mart machine used for coffee, and then they can snap photos of it to share on Instagram. There’s a Family Mart supported hashtag and frappe stickers from photo app Snow to go with it.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW

PHOTO GALLERY (CLICK TO ENLARGE)