Rob Bright and Joe Robson aren't quite ready to quit their day jobs, but they certainly wouldn't complain if they could turn their website chronicling Japan's craft beer scene into a full-time gig.

The idea for was born one night in early 2014, as the Kanto-based pair sampled "quite a few beers" at a Yokohama shop specializing in craft imports from the United States, Bright and Robson explain.

"I said, 'Joe — think of a name for a website,'" Bright recalls. They spent some time writing down a few ideas on a napkin about what the site could include. "I emailed Joe the next day and said, 'By the way, I bought the name. I set it up — let's do it!'"