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Japan has undergone significant social and cultural change over the past 50 years, and a chestnut-haired, saccharine doll affectionately named Licca-chan has seen it all.

While fashion and pop culture trends have changed, the dress-up doll’s popularity is arguably as strong as ever. More than 60 million units have been sold both at home and abroad — most notably, in Taiwan — since it was first released on July 4, 1967.

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