• SHARE

Anime and manga are set to play a bigger role in promoting tourism across Japan under an initiative launched Friday to make better use of the nation’s pop culture.

Tsuguhiko Kadokawa, vice president of the Anime Tourism Association and the chairman of publisher Kadokawa Corp., said increasing global recognition of both art forms meant they are “what Japan needs to take advantage of to drive its economy.”

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW