• SHARE

Jotaro Saito has been showcasing his kimono brand at Mercedes-Benz Fashion Week Tokyo since 2006, almost a decade before the eyebrow-raising appearance of X Japan frontman Yoshiki Hayashi’s Yoshikimono brand at the event last October.

It’s true that Matohu, from design partnership Hiroyuki Horihata and Makiko Sekiguchi, and Takeshi Kunitomo’s Gouk continue to find ways of incorporating traditional Japanese aesthetics into their work, but Saito and his eponymous brand remain the sole proponent of pure kimono as fashion during the weeklong event.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW

PHOTO GALLERY (CLICK TO ENLARGE)