It is a fashion house that has long been the sartorial antithesis of subtle — as reflected in its bold designs, sexy silhouettes, splashes of hot colors and abundance of gold.
So it may come as some surprise to learn that the Italian luxury fashion company Versace last week opened a store on a quiet back street in Tokyo's Aoyama neighborhood with minimal public fanfare.
The new boutique is Versus Versace, the label's diffusion line, housed in a sleek two-story space filled with sharply lined dresses, gold lion motifs, white mannequins and digital screens.