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Opened last month, Pump is the newest addition to Tokyo’s continuously expanding craft-beer scene. The interior is clean and simplistic with unadorned concrete walls, spotless counters and tables and a stainless-steel wall behind the bar counter.

“A few customers are a bit intimidated by how clean and plain the place is,” says owner Yasuhiro Ijima, a former salaryman who quit his engineering job at an IT company last year to focus on starting his own business. “So we’re making the place a bit more interesting by adding colorful posters on the wall.”

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