Japan Fashion Week is always kind to budding creators, and that was exemplified this time with two major events — the three-day Rooms tradeshow and the installation "New Designers Met in Europe," which both showcased upcoming brands and new talent.
Biannual fashion industry trade fair Rooms was held in tandem with JFW for the first time since its inception 15 seasons ago. Billing itself as "The most creative exhibition in Japan," Rooms featured more than 280 labels and a plethora of innovative artistic delights.
Three-time veterans Yokang brought their colorful hand-dyed pieces in traditional patterns from Okinawa, with its PR rep Saki, claiming, "It's a great opportunity to show outside of Okinawa, so we participate in Rooms every year now."