Club Pure in Shibuya will be celebrating its first anniversary Aug. 28. Partners Matt Naiman, Steven Saxanoff and Blake Showalter began their Pure party plan in Yokohama six years ago with their trademark policy of charging an affordable flat fee for all-you-can-drink on the weekends.
All-you-can-drink cover charges used to be common practice in Tokyo during the days of disco and the partners have hit on a winner by reviving the practice. Both the Yokohama and Shibuya clubs are thriving and there are even rumors that the three will open a new and bigger (500 capacity) venue in Tokyo later this year. When you consider that most places charge between 2 yen,000-3,000 yen just to get, perhaps including one drink ticket, it is easy to see the appeal of the Pure party plan (see prices below).
An endless lineup of young, up-and-coming DJs will also ply you with hip-hop and R&B all night. Sounds like a party to me.