Ignore the rainy season and dream that you are sweating by the sea rather than on the subway. Hat, sunglasses, sunscreen, magazines . . . You probably already protect your skin with Clarins, shield your eyes with Gucci sunglasses, flaunt your bits in a Ralph Lauren bikini, but would you shell out over 22,000 yen for a magazine?

Well, 6,000 readers do.

Visionaire, the limited-edition fashion and art publication, flies out of bookstores despite its cover price.