Having worked in Japan for years, Nick Ashley and Aishah Levine have seen how the country’s approach to learning English can misfire.

“People think learning the language is the key to being global, but when it comes down to doing business, they are very shy. They don’t want to give you their opinion,” says Levine. “Even though they have great ideas and better products — certainly better service — it is difficult for them to sell things to (non-Japanese) in business. It has nothing to do with English. It’s an approach to business and relationships that’s a little less self-assertive.”

My Moon, Your Moon, by Aishah Levine and Nick AshleyVarious translators34 pagesSELF-PUBLISHED