Over the past few years, there has been more mainstream recognition of the idea that discourse is better served when it is expanded outside the sole realm of heterosexual, white, cisgender men. That's true of major forums, and no less true when it comes to niche media, including the world of anime fandom.

Now, a site called Anime Feminist is tackling Japanese animation from a new angle — and in the two years since its launch, it has gained hundreds of dedicated followers who have kicked in tens of thousands of dollars in support.

It's the brainchild of U.K. native Amelia Cook, 35, who describes its mission as "providing anime analysis through a feminist lens."