No longer the territory of purists and DJs alone, records have once again started to be recognized as a perfectly legitimate medium through which to collect and consume music.
Of course, as soon as global fashion brands like Urban Outfitters and supermarket chains such as Tesco began adding vinyl to their repertoire of commodities, there was likely to be a backlash of sorts: record enthusiasts criticizing those shops' cynical adoption of the format; others using the opportunity to denigrate the mini-boom, and the attitudes of its supporters, as anachronistic analog fetishism.
Then there's Record Store Day: an annual event on the third Saturday of April, founded in 2007 with the express purpose of reviving a flagging medium and increasing foot traffic to record shops. The event has typically taken on two characteristics: in-store performances and celebrations at participating shops around the world, plus the pressing of exclusive records for the event that can only be purchased in-person.
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