Character goods business Sanrio Co. said Thursday it aims to globally release a film featuring its famed Hello Kitty character as early as 2019 through a wholly owned subsidiary it set up in the United States.
With the project cost expected to total ¥20 billion ($162 million) to ¥30 billion, it will likely set up a fund to raise money for producing the movie.
Established in June and capitalized at $200,000, Sanrio Media & Pictures Entertainment Inc. plans to expand the Japan-made character’s animated movies and digital contents business worldwide.
In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.