Shortly after 11 a.m. March 13, Rob Thomas, creator of the short-lived detective drama "Veronica Mars," tweeted that if fans would pledge $2 million by 11 p.m. April 12, Warner Bros. would put into production a "Veronica Mars" movie. The film would get a limited theatrical release early next year, and the studio would foot the bills for marketing, promotion and distribution.
A Kickstarter campaign was born.
"The record time to $1M on Kickstarter is 7 hours. Can we top that? Can we make it there in 5? $80K to go!" Thomas tweeted excitedly the afternoon of March 13.