Picking up up hot-looking guys at your local convenience store just got a whole lot easier. BACS is a free magazine aimed at ikemen (cool, good-looking guys) in their teens and twenties. Launched last month, the magazine advises aspiring ikemen on how to do their hair and makeup (and, yes, we know some of you will think this deeply wrong).
The cosmetics market for men in Japan is expanding and magazines like BACS are really going to help drive that growth. According to Yahoo News, the first month’s issue includes an interview with a makeup artist, a feature on how to create ikemen hairstyles and a women’s discussion on the topic of ikemen.