Picking up up hot-looking guys at your local convenience store just got a whole lot easier. BACS is a free magazine aimed at ikemen (cool, good-looking guys) in their teens and twenties. Launched last month, the magazine advises aspiring ikemen on how to do their hair and makeup (and, yes, we know some of you will think this deeply wrong).
The cosmetics market for men in Japan is expanding and magazines like BACS are really going to help drive that growth. According to Yahoo News, the first month’s issue includes an interview with a makeup artist, a feature on how to create ikemen hairstyles and a women’s discussion on the topic of ikemen.
Part of BACS’ agenda is to recruit and foster new ikemen talent and its website features a section for aspiring ikemen idols to apply to become models. The chief editor emphasizes in Yahoo News that they’ll be supporting and scouting Japanese ikemen talent, so that Japanese talent doesn’t lose out to Korean stars.
The cover star of the first issue of BACS is Hamao Kyousuke, an actor who’s appeared in the stage version of “The Prince of Tennis” and the movie “Takumi Kun Series.” As “Takumi Kun Series” is based on a Boys Love novel that features passionate relationships between a number of sexy young boys at a high school, we’re thinking that BACS might just also be aimed at women too.
The fact that BACS is also behind the Mune Kyon Tokei (chest-tightnening clock) site gives further credence to this theory. A spin on the hugely popular Bijin Tokei, in which hot women pose with a chalkboard that tells the time, Mune Kyon Tokei is, well, the same thing, only with hot guys. Visitors to Mune Kyon Tokei can vote on whether they find particular guys hot or not and then view the top-rated guys.