In 2004, Yokohama launched an ambitious initiative to promote urban renewal centered in its Minato Mirai district called Creative City Yokohama. Rather than simply attempting to attract business, the Creative City initiative has focused on building cultural capital through the funding of alternative art spaces such as BankART 1929 and ZAIM, continued support for the Yokohama Triennale, first held in 2001, and the addition of educational facilities such as Tokyo University of the Arts' Film and Media Department.
