Stasia Matsumoto can predict how her customers will react when they see themselves dressed head to toe in a traditional kimono, even before they have had a chance to glance at themselves in the mirror.
It's a reaction the professionally trained Tokyo-based kimono stylist and photographer has witnessed many times since she took went full-time with her company, InKimono. But she likes seeing the looks of admiration and joy flash across her customer's faces time and time again. She says it's her favorite part of the job.
"They always always say, 'Oh, it makes me feel so beautiful, I feel beautiful wearing this, I feel so elegant, I feel so graceful,'" Matsumoto says.