At first glance, it looks like a small shop filled with hundreds of colorful fancy goods.

A range of plastic creations rather like computer mice nestle on a shelf, waiting for small batteries to bring them to life, while a transparent cylindrical object stands on a small table like an artistic ornament. Creams and lotions are attractively arranged in a glass case, and costumes made of lace, rubber and shiny black plastic are displayed around the room on mannequins.

Many of these items are designed by women. All of them have been sought out by the women's group Love Piece Club to provide female customers with what they want: a wide variety of cute, fun sex goods made with women's needs in mind.