Joe Biden’s effort to sell his economic agenda has a problem: Its name.
The White House is embracing "Bidenomics” — originally coined by critics to deride the president’s policies — to instead promote his stewardship of the economy. Biden has co-opted the name, linking it to policies he says are creating jobs and lowering costs for Americans.
The strategy copies fellow Democrat Barack Obama, who used the Obamacare label intended to mock his health care law to herald its benefits.