Beijing is poised to implement sweeping new regulations for artificial intelligence services this week, trying to balance state control of the technology with enough support that its companies can become viable global competitors.

The government has issued 24 guidelines that require platform providers to register their services and conduct a security review before they’re brought to market. Seven agencies will take responsibility for oversight, including the Cyberspace Administration of China (CAC) and the National Development and Reform Commission.

The final regulations are less onerous than an original draft from April, but they show that China, like Europe, is moving ahead with government oversight of what may be the most promising — and controversial — technology of the last 30 years.