Love your dog, but worried about the environmental impact of its meat-heavy diet? Now one British company is offering a solution — feed your pooch insects instead.

It launched a dry dog food on Thursday made from black soldier fly larvae in a bid to tackle the "carbon paw print" created by pets in the animal-loving nation.

"One of the very best things we can do for the environment is to reduce our meat consumption, but up until now there haven't been many options for our carnivorous four-legged friends," said Tom Neish, the brains behind Yora dog food.