Pricier and bigger iPhone models were launched in Japan on Friday, with the country's three leading mobile carriers starting sales of the XS Max and the XS that have faster processors, better battery life and improved camera functions.
Although it has been 10 years since it made its debut here, launch days for the latest iPhone continue to see eager buyers form long lines at retail outlets from early in the morning.
At a large Apple store in Tokyo's trendy Omotesando commercial area, staff high-fived around 250 people, who had waited in the rain, when the doors opened at 8 a.m.