DoCoMo's entry ups iPhone frenzy

Sep 20, 2013

DoCoMo's entry ups iPhone frenzy

by Kazuaki Nagata

The latest iPhone models hit store shelves Friday in Japan, drawing hordes of fans to retailers nationwide, while mobile giant NTT DoCoMo Inc. started selling the iconic handsets for the first time. Since Apple Inc. unveiled two new handsets, the iPhone 5S and 5C, ...

DoCoMo to market iPhone to win back Softbank clients

Sep 11, 2013

DoCoMo to market iPhone to win back Softbank clients

NTT DoCoMo Inc. has agreed to start selling Apple Inc.’s latest iPhones in an effort to halt the erosion of its market share by its smaller rivals. The two new models for DoCoMo’s network — a cheaper version in bright colors and an updated ...

Aug 16, 2013

NTT DoCoMo to use fuel cells at base stations in event of disaster

NTT DoCoMo Inc. will introduce environment-friendly fuel cells at cellphone base stations across the country as emergency power sources in the event of a disaster, company officials said Friday. Among its base stations, just one in Tokyo currently has fuel cells. Japan’s largest mobile ...

Jul 31, 2013

Softbank new leader in industry operating profit

Mobile phone carrier Softbank Corp. overtook longtime industry leader NTT DoCoMo Inc. for the first time in terms of first-quarter group operating profit, their April-June earnings reports show. For the first quarter of fiscal 2013, Softbank reported operating profit of ¥391 billion, up 92.3 ...

DoCoMo to be more choosy with smartphone campaigns this winter

Jul 4, 2013

DoCoMo to be more choosy with smartphone campaigns this winter

NTT DoCoMo Inc. President Kaoru Kato says the top mobile phone carrier intends to focus on marketing select smartphone models this winter. The recommendations will be limited just as they are this summer, Kato said in a recent interview. This strategy, however, might prompt ...

DoCoMo counting on R&D to stay ahead

May 25, 2013

DoCoMo counting on R&D to stay ahead

by Kazuaki Nagata

NTT DoCoMo Inc., despite being Japan’s biggest mobile phone carrier, has been struggling against tough smartphone competition from KDDI Corp. and Softbank Corp., which is leading in that area. But one edge that the cellphone behemoth — it has more than 60 million subscribers ...