Japan's millennials are apathetic about romance, and everyone knows it.

But according to Hirokazu Nakamura, chief product officer and chief marketing officer of Tokyo-based startup Eureka Inc., young people are not losing interest in love itself.

"It's more about the whole process of falling in love with someone. It is just too much hassle for young people," Nakamura said at a business briefing this month organized by Eureka, the developer of Japan's popular dating app Pairs. "They have been placed in a situation where finding love is too difficult. They just have too many things that they want to prioritize."