The J. League raised a lot of eyebrows around the Japanese sporting industry with Wednesday's announcement of a 10-year, ¥210 billion deal to sell online broadcasting rights to the British-based Perform Group.

The $2 billion pact is the largest commercial deal in the history of Japanese sports.

Perform Group's chief representative in Japan, James Rushton, said it is worth every yen, which they expect to make back by 2026.