More Japanese are early birds, fewer read newspapers: survey


Japanese are getting more active in the early morning, according to a survey by NHK Broadcasting Culture Research Institute.

The survey, which is conducted every five years, is used as a reference for programming at both the TV and radio arms of NHK.

In the latest poll, conducted in October, the proportion of people who are awake by 7:15 a.m. increased from the previous survey in a wide range of age groups, including young people.

The proportion of those who are at work by 8 a.m. or earlier rose to 20 percent.

The survey showed that respondents spend three hours and 18 minutes watching TV on average per weekday, 10 minutes less than in 2010. TV-viewing time decreased for all age groups.

The proportion of people who read newspapers for 15 minutes or more per day decreased to 33 percent from 41 percent. The percentage fell below 10 percent for both men and women in their 20s.

The survey also found that people spend more time on activities such as eating and preparing to go out, and less on activities like entertainment.

For the survey, 7,882 people gave valid answers.