E-commerce giant Rakuten Inc. will open a cafe in Tokyo's Shibuya district on Thursday to bolster sales by offering popular desserts and drinks from its online mall and offering its services to visitors.
The 85-seat Rakuten Cafe will also provide the firm's Kobo e-book reader for customers to use for free.
"Rakuten hopes to create a venue that will introduce new audiences to Rakuten's services and to offer an additional marketing channel for Rakuten Ichiba merchants," the company said of the cafe, which will be open seven days a week from 11 a.m. to 11 p.m.