Producers of agricultural and fishery goods in the seven prefectures of Kyushu on Wednesday and Thursday are jointly holding their first export promotion event in Hong Kong to promote a regional brand in place of lesser known local names for their wide-ranging commodities.

About 60 organizations will exhibit products such as vegetables, fruits, meat, seafood and processed foods, expecting to attract at least 200 visitors,. including buyers and restaurant chefs.

The event is sponsored by the All-Kyushu Agriculture Business Promotion Council, with the cooperation of Hong Kong businesses. The council comprises around 500 academic, industrial and government entities.