Ministry pushes Fukushima products


The industry ministry, which recently held a fair featuring food and produce from Fukushima Prefecture, is encouraging other ministries and companies to join the effort to promote the safety of food products from the prefecture.

Prices of food products from Fukushima Prefecture, which hosts the stricken Fukushima No. 1 nuclear power plant, have dropped since the March 2011 disaster started, as consumers avoid them even though only those whose safety has been confirmed are on the market.

Earlier this month, in the lobby of the Ministry of Economy, Trade and Industry building in Tokyo’s Chiyoda Ward, about 80 Fukushima products, including rice and apples, were exhibited and sold, with sales totaling ¥1.64 million.

The ministry said it plans to hold another Fukushima food fair later this year, focusing on fish and other fresh food. It will also call on other government agencies to host similar events.

Meanwhile, some companies, including major mobile carrier NTT Docomo Inc., are organizing similar events, called “corporate marche,” to assist areas damaged by the March 2011 earthquake and tsunami.

The ministry has called on Keidanren, and the Japan Chamber of Commerce and Industry to promote the events and use Fukushima food in company cafeterias.