Japan’s gaming market a world apart

Fantasy sells while violent fare like 'Grand Theft Auto' languishes



The latest version of the blockbuster video game “Grand Theft Auto” may have stoked a worldwide buying frenzy, but the ultraviolent offering is likely to be a minnow in Japan’s vast gaming market.

Shoot-em-up video games from abroad often struggle to gain traction here, where fantasy-style games reign supreme and sell in the millions — even though many in the West have never heard of them. These include the hugely popular “Monster Hunter” franchise, which has sold 23 million copies and counting since its debut a decade ago.

“Most of them were sold in Japan even though we made an English version,” said a spokeswoman for game creator Capcom Co.

Problems in translating the language and cultural differences are among the reasons cited for the struggles of foreign game operators in Japan, a rift that was apparent as gamers flocked to the Tokyo Game Show last week. More than 600 games titles were on offer at the four-day extravaganza that wrapped up Sunday.

Though Japanese firms once dominated the global market with the likes of “Super Mario” and “Sonic the Hedgehog,” they appear to be looking increasingly inward.

“The main trends of the video game market in Japan are divided into two categories: major worldwide successes like ‘Pokemon,’ ‘Final Fantasy’ or ‘Biohazard,’ and games that are specifically designed for core Japanese gamers,” said the Asia Trend Map institute, pointing to the “overwhelming (local) dominance of games made in Japan.”

A blockbuster offering based on the popular manga “Shonen Jump” reflects a common theme; Japanese video games are often centred around a well-known character in multiple media platforms, from manga and movies to music and TV series.

Namco Bandai’s “AKB 1/149 Renai Sosenkyo,” a popular dating simulation game built around the AKB48 brand, is the kind of title known to most at home but with little name familiarity abroad.

“The title isn’t suited to foreign markets,” said company spokesman Toshiaki Honda.

Even Sony Corp. is releasing its PlayStation 4 abroad before it hits store shelves at home — a first — with executives saying game titles expected to be popular in Japan won’t be ready in time.

Eiji Araki, senior official of mobile social game maker Gree Inc., said, “We’ve learned that characters and visuals favored in the United States are different from those in Japan.”

For some, the unique character of the domestic gaming market encapsulates the so-called Galapagos Syndrome, in which firms concentrate almost solely on Japanese consumers.

Apple Inc.’s iPhone and Samsung Electronic Co.’s Galaxy smartphones were a little slow to catch on here as many mobile carriers focused on homegrown flip-phone offerings.

While the iPhone is now selling well domestically, a ride on a Tokyo subway underscores another unique aspect of the nation’s gaming market — a love of handheld devices. Commuters on the city’s vast transportation network are frequently seen thumbing away on portable gaming devices to pass the time.

For one official at Tokyo-based Computer Entertainment Rating Organization, the love of fantasy and role-playing games in Japan’s low crime society stands in stark contrast to the brutal depictions of urban violence in “Grand Theft Auto.”

“Japanese consumers prefer family-use games to those with violent, anti-social or extreme expressions of sexuality,” the official said.

A report by Internet group GMO Cloud characterizes the difference as “self-escapism versus self-expression.”

Whether or not that’s true, “Grand Theft Auto” is undoubtedly violent, especially when compared with Nintendo Co.’s award-winning “Animal Crossing: New Leaf,” in which players take on the role of a mayor running a rural community.

By contrast, past releases in the “Grand Theft Auto” franchise have included simulated sex with prostitutes and drunken driving, along with profanity-packed dialogue.

Carjacking, gambling and killing are the staples of a game in which players take on the role of a psychopathic killer in a fictional Los Angeles.

When “Grand Theft Auto IV” was released five years ago, it blew away video game and Hollywood records by making an unprecedented $500 million in the week after its release, and it shows few signs of slowing with the game’s fifth incarnation released a few days ago.

Hisakazu Hirabayashi of Tokyo-based consultancy firm InteractKK said he expects the game’s newest version to have relative success among Japanese consumers — at least “for a Western game.”

  • Ron NJ

    Re: AKB 1/149 Renai Sosenkyo: ““The title isn’t suited to foreign markets,” said company spokesman Toshiaki Honda.”
    I’m sorry, what? A game whose premise is formulating romantic relationships with members of a group who are by and large minors “isn’t suited to foreign markets”? Toshiaki Honda for the understatement of the century award, folks.

    • JTCommentor

      I dont know how much of that game is about dating minors, how many of that group are minors, or how subtle that premise is – but it is kind of weird that it would be so shockingly unacceptable in foreign markets, when a game like GTA – where you can have intercourse with a prostitute, and then proceed to beat her to death with a baseballbat and steal back your money, walking over her body and leaving bloody footprints, or run down a granny in your latest stolen car, mow down police with automatic weapons and so on – is freely available, and ultra popular.

      While clearly neither act in real life is acceptable by western standards, surely those depicted in GTA have to be worse than formulating romantic relationships with members of a group with minors in it (if indeed that is what the Japanese game is about).

      • Ron NJ

        Good example with GTA. I think an important distinction to make is that we have, as an international society in the west, had a very long and drawn out discussion of “is this level of violence and law-breaking acceptable in video games?” occurring over the past decade and a half or so. I can’t recall having ever heard anyone in the domestic Japanese media discussing whether video games that basically depict dating minors is acceptable (certainly not major mainstream media), and there is no ratings mechanism for such content in the Japanese market, where these kinds of games are quite popular. When’s the last time you saw CERO give a dating game a rating of Z (18 and up) for “romantic themes involving minors” compared to PEGI 18 or ESRB M for “graphic depictions of violence, use of alcohol, etc”? In fact, the AKB game in question was given a CERO rating of “B” – acceptable for users ages 12 and up.
        We have also had some tacit agreement that minors comprise a group which is to be protected, both from and in harmful aspects of video games – the wildly popular Fallout and Skyrim games, for example, specifically made non-player characters which were shown as children invulnerable, because we have agreed that there are certain situations children should not be depicted as taking part in. I would include “forming romantic relationships with adults” in that list, but maybe that’s just me.
        There is certainly a level of cultural friction at play regarding this situation, but I don’t believe that Japanese views of minors are so fantastically different – rather, I think that the “idol groups” simply get ignored for some reason when considering these issues.

      • JTCommentor

        I think you raised some good points. I am not familiar enough with the AKB game (or AKB) to comment much, but I appreciate your insights.

      • RiceDealer

        Bear in mind that intercourse with a prostitute is legal in Nevada, it involves two consenting adults (which is ethical, even where prostitution is illegal) whereas AKB48 is full of minors who are not in any way differentiated from adults – that is to say, both minors and adults are presented together in AKB48 as potential romantic partners (remember, the point of the “no boyfriends rule” is that AKB members appear to be “available” for their male fans, i.e., AKB48 is inviting grown men to fantasize about dating underage women – no, this is not exaggeration, this is literally what AKB48 is).

        ON TOP of all that, in the earlier GTA games, sex with prostitutes was represented by a SHAKING CAR. The sex was never, ever shown, merely implied, again, by showing a car shaking. If you know anything about American culture, yes, we like to have sex in cars.

        So, let’s calculate this up, shall we?
        GTA: implies sex between consenting adults – involves prostitution which is illegal in most US States, but legal in at least one.
        Verdict: Technically, GTA is showing a completely legal, though not entirely ethical, behavior.

        AKB48: displays women and underaged girls together as sex objects, literally inviting the fans to fantasize about any or all of these.
        Sex with minors is illegal pretty much everywhere.
        Verdict: AKB48 invites members to fantasize about illegal activities with minors; technically (in the US) sex with a minor is rape – AKB48, by one definition, is literally inviting their fans to fantasize about rape.
        While we can argue whether or not AKB48 is child pornography (it absolutely is, but go ahead and play devil’s advocate), but the ENTIRE PREMISE of AKB48 is inviting grown men to engage in pedophilic fantasies.

        Bear in mind, also, that in a game like GTA, you have OPTIONS. You are free not to patronize the prostitutes. You are free to not-fight them after you patronize them. Bear in mind, that if you go into a melee fight with a prostitute, she will utterly destroy you – they are incredibly powerful NPCs.

        Hell, in GTA you are free to never commit any crimes whatsoever, and just…drive around town. Well, you have to steal a few cars, but, hey.

        An AKB48 game on the other hand is all the time, no matter what, 100% always about rape fantasies with children. Always. Even if you choose a woman who is an adult, you’re still being invited by the game to fantasize about raping a child.

        So, um. No. Let’s not even pretend that AKB48 – and by extension, the Japanese gaming market – is anywhere NEAR as bad as the US market. The Japanese market is LIGHTYEARS WORSE than the US market.

      • JTCommentor

        I appreciate what you are trying to say, but you seem to pick one element from the GTA franchise and say its basically OK because its legal in one state, in one country in the world. Then you take one (claimed) element from the Japanese game and somehow extrapolate it out into a game about raping children.

        You defend GTA by saying you dont have to do anything, you can just (steal cars and) drive around, and thats OK, but somehow (presumably without playing the AKB game) assume that you are forced to rape children in that game.

        You also ignore other parts of GTA which are probably not legal in Nevada, like graphic violent murder with bare hands right up to an RPG to the face, theft, drug use, shooting down police aircraft and so on.

        I am neither here nor there on either game, I dont play games and I am not at all fond of AKB or any of its clones, but I do like to be balanced and consistent and try to imagine things from a cultural or society point of view. My initial post wasnt to say “well in GTA you murder prostitutes so a game about dating children is OK”. I was meaning to comment on how its surprising that the west could go so angry at a game (apparently) with some distasteful elements like this, when games like GTA which are so extreme in comparison are OK. Ron NJ brought up many interesting points about social commentary on video games, ratings and so on – and I think they are valid points, but to claim Japan is “lightyears worse” than the western video games based on this, when (I assume) none of us have played this AKB game, is a little too far!

      • RiceDealer

        I think you missed my larger point: this AKB game is only one aspect of a huge franchise that is entirely devoted to asking grown men to fantasize about dating underaged girls.

        So whether I play this particular game or not, I am familiar with what AKB48 is – i.e., AKB in general is reprehensible garbage.

        The thing that makes this article so infuriating is that GTA and other violent video games are niche subculture. They are little fantasy games people play.

        AKB48 PERMEATES Japanese culture. They are headline news. There is a world of difference between the violence in American video games and the widespread acceptance of pedophile fantasies here in Japan’s entertainment, advertising and music industries.

        That’s what makes this article so disengenuous – sure, Japanese games are less violent, but they accept AKB48’s reprehensible acts and treat it as normal. That’s far worse than anything in a video game.

      • KuchikiSentou

        The problem here is that the word “date” automatically connotes sexual encounters in Western parlance. There are instances where a dad who feels distant from his daughter asks her on a date. Like Soul Eater for example, dating is a more neutral term in Japan than in the West.

      • Guest

        I’ve seen some poor devil’s advocate arguments before but that’s pretty far up there.

      • RiceDealer

        Everything you’ve described is true for Americans as well. Dads go on date nights with daughters, as do married couples. Most Americans have strict rules they follow regarding how many dates before they engage in sexual activity (first date: no kissing; second date, kissing ok; no sex until the third date, etc.) Dating in America absolutely does not, in fact, automatically imply sexual activity.

        Note also, though, that in Japan they have things like love hotels SPECIFICALLY so Japanese people can have easy, consequence-free sex whenever they need it. So please don’t try to pull out some kind of moral relativity here. Dating in Japan and America are similar enough.

        Anyway, in America, dating is seen as the one and only avenue to marriage. Most people take dating VERY seriously and treat it almost like a job interview – your first date is an interview for a serious relationship. Dating in America is often far less sexual than people imagine because of this attitude. Dating in America is HARD.

        Ok? So, please don’t try to pull some kind of cultural relativity here. The cultures aren’t that different, and, once again, if you REALLY look closely, Japan actually ends up looking worse than America – when I tell people back home about my experiences dating in Japan, the responses are never positive. What’s considered normal here is considered very lowbrow and disgusting to Americans.

        Ok? Dating children is wrong. Period. There is no argument against this statement in any country or culture.

      • JTCommentor

        These cultural differences are exactly what I was considering in my first post – thanks for saying this.

  • RiceDealer

    “Carjacking, gambling and killing are the staples of a game in which players take on the role of a psychopathic killer in a fictional Los Angeles.”

    Yes, and a dating sim about AKB48 is a game where players take on the role of a twisted pedophile where dating minors and engaging in statutory rape is the staple of the gameplay.

    What a dishonest discourse. AKB48 is leaps and bounds WORSE than anything GTA can throw at you, yet here we are trying to act self-righteous and superior about how Japanese gamers don’t go for that kind of violent nonsense. Oh, sure, Japanese games aren’t violent, but here they are peddling fantasies about statutory rape.

    And let’s clear something else up: GTA is a fantasy. No one is ever encouraged to go out and do the things presented in the game. AKB48, on the other hand, EXPLICITLY invites fans to come meet the girls, shake their hands, interact with them. The girls are banned from having boyfriends SPECIFICALLY so fans can feel like they “have a chance” with the girls.

    So, let’s compare: GTA, a game that allows you to play in a fantasy world where anything goes – fight, kick, punch, steal, screw – whatever you want! Just don’t do it in real life!

    AKB48 dating sims: hey, here’s a group of young, underaged girls. Enjoy playing a game about dating them, and feel free to fantasize about it when you’re done! Oh, and don’t forget to come and meet these girls in real life! We have an entire auditorium set up JUST FOR YOU! And remember: they’re SINGLE and WAITING FOR YOU!

    Wow. I never thought it would be possible to make GTA sound like the moral choice, but it clearly is when compared to ANYTHING made by AKB48.

    • KuchikiSentou

      Statutory rape”? That is a very subjective term. Age of consent varies across many countries. So I feel like you’re infusing your country’s standards and perception onto another person’s.

      Dating is not the same as having sex.

      • RiceDealer

        “Dating is not the same as having sex.”

        Well, gee, neither does marriage. Not all marriages involve sex, but that sure as hell does seem to be a common element of it. Dating leads to sex, don’t be obtuse. You’re technically right – dating is not the same as having sex – but you’re being obtuse by pretending not to understand what dating actually is in real life.

        The members of AKB48 I’m referring to are 13. That’s a child. Whether or not its technically legal, dating a 13-year-old is pedophilia. Why are you trying to defend dating a 13-year-old child? Seriously.

  • KuchikiSentou

    I think the crux of this article is
    Self Escapism v Self Expression.
    West v East in true classical summation.

    • JTCommentor

      I understand your post, however I truly hope that games like GTA arent self expression of western people!!!

    • RiceDealer

      Actually, after talking to a few people about it, I think it’s more a matter of enjoying choices and consequences vs. escapism.

      The first RPG I played was Knights of the Old Republic. It has a four-part morality scale – good, evil and then pure good and pure evil. You got a different skill tree for being good or evil, and if you were pure, you got an extra bonus.
      In that game, there were consequences to your actions, and you could choose to be moral or not.

      The few JRPG’s I’ve played have no choice in them whatsoever. And my students who I’ve talked to about it have never even heard of such a thing.

      But, again, this article is dishonest and has a specific Japan=good; gaikoku=bad agenda, because there are more games in the world than GTA. They could have bothered to mention this – they could have explained that non-Japanese games offer choices whereas Japanese games don’t. Instead, they decided to go with “Japanese gamers don’t like anti-social games.” Good god, talk about weasel words and bad journalism. Games where you can choose your own path are “anti-social”? So, a game like Animal Crossing where you can’t choose anything but the decoration in your house are superior?

      I think the thing this article isn’t bothering to point out is that we don’t know how violent Japanese gamers tend to be because Japanese game companies don’t bother giving them the choice to be.

      • KuchikiSentou

        Mate, in those games with “choices” (there are actually NOT THAT MANY OF THEM), one is usually a good choice and the other is a bad choice. You also have to look at what types of game are as popular as these violent escapist ones.
        There are popular violent Japanese games, but those popular titles have you fighting monsters or mechs. The more popular violent Western games (American to be specific) have you shooting people (Call of Duty, Battlefield, GTA) or even slighly humanised aliens (Halo, Gears). That’s the difference.

        In Japan a visual novel can make it onto the sales chart, that can never happen in the West. GTA 4 has been on US/UK top 20 since it came out in 2008 and never left.

      • RiceDealer

        “In Japan a visual novel can make it onto the sales chart”

        Not sure how that demonstrates that the Japanese gaming market is less violent or sexual. No one has sex or gets shot in visual novels? Huh.

        And so what if a Japanese game has you fighting monsters or mechs? Americans find killing defenseless animals way worse than killing people. And there are no people in the mechs? Is killing animals less antisocial? Considering that animal abuse is considered a sign of sociopathy…I don’t know, is Monster Hunter a game for sociopaths?

        I find a game like Pokemon kinda dishonest. You “knock out” a little animal? And then what? It’s violence without consequences, which I kinda think is worse in a way. A kid sees that if he knocks an animal out and just leaves it on the ground, it’s a-ok. Hey, that does kinda sound a little sociopathic…

      • KuchikiSentou

        “Americans find killing defenseless animals way worse than killing people” – Very true. And very anti-social. And idiosyncratic, if I may add.

        If it’s more defensible to kill a human rather than an animal or robot, then I think we may be discussing across each other here.

        My point about visual novels is that those kinds of games have limited interaction, whether or not they contain violence (very few of them do, and where they do, it’s not as descriptive as violence in motion) I’m saying that in Japan, there is a bigger leaning towards fantasy than fiction. A game like Splinter Cell, or Call of Duty or Max Payne won’t make it too far, but a game like DragOn Dragoon or Toukiden will chart. The more popular games in the West have characters that are more depicted in the realm of fiction than fantasy a la “film” as opposed to Japanese anime style characters a la “theatre”. Think GTA or Red Dead vs God Eater or Monster Hunter. Even the titles contain the disparity.

        Killing animals is not sociopathic in any sense of the word, whether it’s a puppy or a lion. It’s an animal, not a fellow human being. Killing animals is a function of human life, not a detraction from it. People kill animals for food, for sport/recreation, so I don’t see how this is a factor.

      • RiceDealer

        Here’s a mayoclinic link:


        You may have taken me too literally. Killing animals for food is normal. Abusing animals, however, is generally seen as an early warning that a child is a sociopath.

        We are talking past each other, because you are telling me that genres are different – and? So what? I’m saying that genres don’t imply that one market is more or less violent.

        Going back to Pokemon. Let’s say that Pokemon is evidence that Japanese games are less violent than foreign games. Less anti-social. I mean, hey, you never kill people, right?

        But let’s break Pokemon down: it’s a game for children, where the children capture small animals and force them to fight each other. After the fight, these children then leave unconscious, wounded animals on the ground…and what happens next? We don’t know. As far as we know, these animals are left to die.

        Hm, according to the Mayo Clinic, Pokemon is a game that promotes sociopathic behavior in children. GTA isn’t for children. It never, ever portrays violence as cute and fun. But Pokemon is an ENTIRE FRANCHISE about teaching children to abuse animals. But this article doesn’t bother to discuss that. Why?

        The violence in Japanese games is more coy, more dishonest. Pokemon is actually a far better example of the dishonesty of this discourse, because it is a brutal game about animal and child abuse, with sexualized child characters (see the female lead in BW2 or any “bikini girl,” not to mention the Elite Trainer is literally shaking her ass at the player during battles). All of this is presented as admirable and fun for children.

        And that’s just the Pokemon franchise. There are others like it.

        It’s so pathetically dishonest. Japanese games and Japanese gamers are no better or worse than foreign ones, and once again, this article is a big mess of “Japan=good; gaikoku=bad.”

      • KuchikiSentou

        “The violence in Japanese games is more coy, more dishonest.” – Hilarious… with a tinge of intolerance?

        I feel like with the sexual points, you are the one infusing that sexuality and at that, nobody is innocent to sex/sexuality in games. Just as violence is a fact, sexuality is as well. So let’s get that straight.

        Pokemon is a popular game that has kids training and catching monsters and duelling them. We construe them as animals for the sake of discussion. But I feel we would be painting a very different picture if it were humans being subjected to such violence.

        Pulling the legs off a praying mantis or immersing it in dilute acid and watch its limbs fall off, or whatever counts as cruelty to animals according to this website of yours seems to be arbitrary. There are many types of animals with varying levels of importance to strike an emotional reaction. Hurting a fly is different from hurting a gerbil. Very different.

        Even the most diehard of animal lovers has squished a cockroach, swatted a mosquito, even partaken in delicious dog meat burger recently. Any attempt to vilify such treatment of animals puts animals on the same level as people. Which is wrong. We fought long and hard to make it to the top of the food chain, if ever we were not at the top. Animals don’t have “rights” inherently, we merely infuse those rights. We are not bound by them. This is why Americans can decide not to eat dogs but can eat pigs whereas both are capable of functioning as domesticated pets.

        Not just the association, but the general notion that killing animals is antisocial is highly suspect. After all, a child at that age is not fully cognisant of the law, or other moral issues, as compared to an adult of GTA or SplinterCell age, who knows the moral and legal repercussions of killing people and seeks to escape that reality by engaging heavily in such video games. Yes you could find Japanese games that have you killing people en masse. Dynasty Warriors, Sengoku Basara… but can you compare the level of realism in GTA or Battlefield, CoD SplinterCell, to that in Musou Orochi? The realistic nature of these Western games’ portrayal of violence is the distinction here.

        “this article is a big mess of “Japan=good; gaikoku=bad”

        All you mate. The article merely poses an observation of a game like Grand Theft Auto and other popular franchises in the industry based on the singular act of killing human beings. The lines for GTA at TGS were relatively smaller than the lines to play God Eater, or Soul Sacrifice Delta. The article attempts to explain the reason for the discrepancy. There was a Western developer who made similar points about why Japanese games are not as popular in America as they used to be, due to games like Call of Duty etc, becoming more prevalent in the market. Look at how most of the games rely more on raw animation than mocap. It’s the inherent distinction of fantasy against reality that divides these markets.

        The article is much more objective than you think. I think perhaps the site or the novel perspective is preventing you from noticing such an astute observation.

      • RiceDealer

        1) but the general notion that killing animals is antisocial is highly suspect.

        No, it’s not. Do I have to explain why murdering an animal is wrong? Perhaps I do, since, above, you were arguing that it’s ok to date children.

        2) After all, a child at that age is not fully cognisant of the law, or other moral issues, as compared to an adult

        Precisely my point. Is it not a little anti-social to just give a child a game where he is tasked with forcing animals to fight while they are unable to parse the moral significance of it?

        3) “The article is much more objective than you think”

        Not at the points where they try to paint the Japanese game market as innocent and pure, it’s not. The article tried to explain the differences between the markets, but it fell into tired cliches about how the Japanese are non-violent, peace loving, &c., &c., and foreigners are violence-mongers. It’s so tiring hearing the same nonsense over and over and over again. I’d like to hear a REAL reason for this difference, not some more xenophobic nonsense.

  • I was responsible for the GMO Cloud report, which we published in October 2012 and was largely ignored until this article. You can see it on SlideShare.net/gmocloud – see page 36. It has been quoted out of context in several articles recently. It was never referring to GTA or the other games mentioned in this article or by the commenters. It was just trying to make some broad generalizations, which is what market reports are for. No offense was intended and we welcome any criticisms and feedback.

  • RiceDealer

    Oh, and one more thing I think really needs to be mentioned about the gaming world: Japan’s most popular card game among children, Duel Masters, was created and designed entirely by an American company for the Japanese market.

    So, you know, it turns out Japanese kids LOVE American (card) games. Oh, and the people who made DM also make Magic: the Gathering, which has some very progressive presentations of gender and race and no extreme sexual imagery – all of which went out the window for the Japanese market when they made DM, a product aimed directly at boys and boys only. But, well, that doesn’t fit the narrative of “Japan=good; gaikoku=bad.”

    Because, see, if you compare MtG to a Japanese TCG, you’ll find that MtG comes out WAY on top of the gratuitous cartoon sexuality present in the Japanese TCG market. MtG is tame and mature and all-ages – whereas there are a few Japanese TCG’s that seem to be focused entirely on little girls in their panties. Hm. Again, though, this doesn’t fit the narrative, does it? Talking about that doesn’t make Japan look good.

    None of the children I live and work with have any idea that TCG’s in general, let alone Duel Masters in particular, is a 100% American product. Why should they? It doesn’t fit the narrative.

    Why don’t we focus on the really, truly great parts of Japan and stop pretending that their garbage doesn’t stink? This article is yet another example of someone taking Japan’s garbage and trying to convince us that it’s gold. I’ve seen Japan’s gold. AKB48 and Animal Crossing aren’t it. AKB48 is garbage, and Animal Crossing is asinine. GTA may be more violent than Animal Crossing, but at least GTA lets you think for yourself and make actual decisions.

  • Alberto Corral Diez

    i live in Spain and it´s really frustrating how videogames company don´t bring their cool games to Europe, or we have to wait more than six moths because they have to translate. maybe nintendo break the wall with pokemon X , Y launching worldwide the tittle. thats the path, we can´t wait six or one year to play the same game that the companies had launched in japan. we are customers like japanese .I love Monster hunter 4 why I have to wait ? that capcom finally say yes or not to sell the game in Europe one year later, don´t have enough money to hire translators?