Feeling hungry? Luckily, those of us living in the here-and-now can eat almost anything we want, anytime we want -- and as much as we like.
Eating is the easiest it's ever been. Should we ever for an instant forget that, there's always those Stone-Age folk in a famous TV advert to remind us. In that hit small-screen commercial, when mammoth-hunters turn and flee from their enraged would-be prey, the voice-over declares simply: "Hungry? Cup Noodle." Sounds simple and effective if you're at a loss what to nosh.
Food has never been more functional. Gone are the hours slaving over a hot stove, to lovingly prepare the day's meal. Now it's "two minutes" to make, and another "two minutes" to sate the appetite.