Cosmetics firm Shiseido rolls out smile-rating app

Jun 23, 2016

Cosmetics firm Shiseido rolls out smile-rating app

How do you know if you’ve got that winning smile? There’s an app for that. Japanese cosmetics firm Shiseido says it has come up with a system to rate a person’s smile by measuring facial movements. Users look into a tablet device with the ...

Shiseido to buy Gurwitch, adding U.S. beauty brands Mercier, ReVive

Jun 3, 2016

Shiseido to buy Gurwitch, adding U.S. beauty brands Mercier, ReVive

Shiseido Co. has agreed to buy U.S.-based Gurwitch Products LLC from closely held Alticor Inc., adding the Laura Mercier and ReVive brands as the more than 140-year-old cosmetics giant seeks growth overseas in the luxury and anti-aging products market. The Japanese company’s American unit ...

Jan 25, 2016

Shiseido finds that cedar pollen impairs skin barrier

Shiseido Co. has found that Japanese cedar pollen can impair the barrier functions of human skin. It is widely known that cedar pollen causes allergic reactions affecting the eyes and sinuses, but the major cosmetics maker has now proven that the pollen allergen disrupts ...

Aug 27, 2015

Toshiba eyes appointing Shiseido adviser Maeda as board chairman

Toshiba Corp. is considering naming Shinzo Maeda, senior adviser to cosmetics-maker Shiseido Co., as chairman of its revamped board in order to improve corporate governance at the industrial conglomerate that’s mired in an accounting scandal, sources close to the matter said Thursday. The new ...

Apr 28, 2015

Shiseido offers staff promotions as profits plunge 44.4%

Cosmetics maker Shiseido Co. will promote some 2,000 beauty consultants now employed on fixed-term contracts to regular employee status through qualification tests by 2017. It comes as Shiseido’s group operating profit for the year to March 31 plunged 44.4 percent from the previous year ...

Shiseido unveils cosmetics line developed for global market

Jul 30, 2014

Shiseido unveils cosmetics line developed for global market

Shiseido Co. on Wednesday launched preliminary sales of a skin product strategically developed for the international market as part of a campaign by the major cosmetics company’s new president to lift its global profile. The Shiseido brand, together with the domestically strong Elixir and ...

Tablet computer: the new, improved dressing room mirror

May 6, 2014

Tablet computer: the new, improved dressing room mirror

Whether it’s getting a wedding dress, makeup or a haircut, more shops are using tablet computers to help customers visualize what they would look like before actually taking the plunge. One dress rental company centered in eastern Japan has been using an application it ...