Cosmetics makers target job-seeking male university students

/ May 8, 2017

Cosmetics makers target job-seeking male university students

Cosmetics makers are stepping up efforts to tap the men’s cosmetics market by targeting male university students preparing for their job interviews as the job-hunting season gets underway in Japan. Shiseido Co., Japan’s leading cosmetics-maker, launched a new website for its uno series of ...

Cosmetics firm Shiseido rolls out smile-rating app

/ Jun 23, 2016

Cosmetics firm Shiseido rolls out smile-rating app

How do you know if you’ve got that winning smile? There’s an app for that. Japanese cosmetics firm Shiseido says it has come up with a system to rate a person’s smile by measuring facial movements. Users look into a tablet device with the ...

/ Apr 28, 2015

Shiseido offers staff promotions as profits plunge 44.4%

Cosmetics maker Shiseido Co. will promote some 2,000 beauty consultants now employed on fixed-term contracts to regular employee status through qualification tests by 2017. It comes as Shiseido’s group operating profit for the year to March 31 plunged 44.4 percent from the previous year ...

Shiseido unveils cosmetics line developed for global market

/ Jul 30, 2014

Shiseido unveils cosmetics line developed for global market

Shiseido Co. on Wednesday launched preliminary sales of a skin product strategically developed for the international market as part of a campaign by the major cosmetics company’s new president to lift its global profile. The Shiseido brand, together with the domestically strong Elixir and ...