Nintendo dropped from list of top 100 brands for first time

by

Staff Writer

Nintendo has for the first time failed to be listed as one of the world’s top 100 brands, Interbrand announced Monday.

Apple and Google were ranked first and second, respectively, on the U.S.-based consultancy’s Best Global Brands 2015 list, topping it for the third consecutive year. Apple was assessed at $170 billion and Google $120 billion.

While six other Japanese brands — Toyota, Honda, Canon, Nissan, Sony and Panasonic — made the list, it was the first time Nintendo has been dropped since the annual ranking began in 2001, Interbrand said.

Interbrand Japan CEO Yuki Wada said Nintendo was snubbed apparently because the Kyoto-based game-maker is not keeping up with changes in people’s lives, pointing to its failure to jump on the smartphone game bandwagon in a timely manner.

Nintendo had been reluctant to release smartphone games and only announced its entry into the market in March.

Wada added that companies that sharply increase their values, including Facebook and Amazon, are quick to adopt to changing trends.

Interbrand looked into the companies’ financial performances and how their brands contributed to profit and are expected to do so. It then estimated their brand values and ranked them.

Of all the Japanese companies, Toyota, ranked sixth, was estimated to have a brand worth of $490 billion. Honda, meanwhile, rose to 19th from 20th, while Nissan jumped to 49th from 56th.

Canon, Sony and Panasonic each slid a few notches, ranking 40th, 58th and 65th, respectively.

  • JRPGMan

    Stupid. Nintendo should be there

    • Lothars

      Nope, They don’t deserve to be on the list with such poor sales of the Wii U and just the lack of effort they seem to put into everything now.

      I hope they turn it around but until they do they shouldn’t be on the top 100 list.

    • Delli1

      I’m a gamer. I think they still put out amazing first party games as always. Problem is, they aren’t growing their base. 10 million Wii U sales is way to low.

    • Delli1

      Wah wah wah.

    • Delli1

      Wah wah wah.

  • JRPGMan

    Stupid. Nintendo should be there

  • Johnny LoveFive

    Nintendo has been working on doing the smartphone stuff, and have they not seen the sales of the 3DS? They don’t NEED to jump on smartphones when they’ve already have a successful dedicated handheld system!! Stupid!!!