Nintendo dropped from list of top 100 brands for first time

by

Staff Writer

Nintendo has for the first time failed to be listed as one of the world’s top 100 brands, Interbrand announced Monday.

Apple and Google were ranked first and second, respectively, on the U.S.-based consultancy’s Best Global Brands 2015 list, topping it for the third consecutive year. Apple was assessed at $170 billion and Google $120 billion.

While six other Japanese brands — Toyota, Honda, Canon, Nissan, Sony and Panasonic — made the list, it was the first time Nintendo has been dropped since the annual ranking began in 2001, Interbrand said.

Interbrand Japan CEO Yuki Wada said Nintendo was snubbed apparently because the Kyoto-based game-maker is not keeping up with changes in people’s lives, pointing to its failure to jump on the smartphone game bandwagon in a timely manner.

Nintendo had been reluctant to release smartphone games and only announced its entry into the market in March.

Wada added that companies that sharply increase their values, including Facebook and Amazon, are quick to adopt to changing trends.

Interbrand looked into the companies’ financial performances and how their brands contributed to profit and are expected to do so. It then estimated their brand values and ranked them.

Of all the Japanese companies, Toyota, ranked sixth, was estimated to have a brand worth of $490 billion. Honda, meanwhile, rose to 19th from 20th, while Nissan jumped to 49th from 56th.

Canon, Sony and Panasonic each slid a few notches, ranking 40th, 58th and 65th, respectively.

  • JRPGMan

    Stupid. Nintendo should be there

    • Lothars

      Nope, They don’t deserve to be on the list with such poor sales of the Wii U and just the lack of effort they seem to put into everything now.

      I hope they turn it around but until they do they shouldn’t be on the top 100 list.

      • JRPGMan

        First in software sales in Japan, first in hardware sales in Japan, first in toys, and they do not serve to be there.

        Nintendo has put more effort into wii u than Sony has vita or ps4. Get the hell out of here

      • Lothars

        Nope Nintendo is out of touch with reality as are you. It doesn’t help that the Wii U is an overpriced system with less sales than the Gamecube, They keep dropping the ball in general we will see if they can pick it back up with the NX.

      • JRPGMan

        I am speaking in fact and reason, you have not presented any evidence whatsoever.

        1) Wii U has sold more firstparty software than gamecube did
        2) The life of the system is not over yet.

        Only an idiot would think Nintendo is only console. They are not

      • Lothars

        It sold more first party titles than the gamecube but it still has sold less systems. as of June 30th WII U has 2.48 million systems. Gamecube has 4,040,000.

        regarding your second point, The Wii U will be lucky to get close to Gamecube sales. It’s going to be regarded as a huge failure.

        3DS is at around 19 million but again it’s selling better than the Wii U. It’s still not enough to keep Nintendo relevant. I hope they do something with the NX but if anything it shows how out of touch Nintendo is with everything including it’s competitors and how out of touch you are to blindly defend them like you are.

      • JRPGMan

        The Wii U has also been out 2 less years. Thanks for bringing that up.

        “The Wii U will be lucky to get close to Gamecube sales. It’s going to be regarded as a huge failure.” Not true at all.

        “3DS is at around 19 million but again it’s selling better than the Wii U. It’s still not enough to keep Nintendo relevant.”

        Is that why every article about Nintendo gets more hits than any other company? Because they are not relevant.

        Yeah, the number 1 publisher of software in the world, the number 1 in toys to life, the number 1 in handhelds is not relevant?

        I am using numbers, facts, you are blind
        Keep dreaming

      • Lothars

        lol your facts are not facts other than your belief. The Wii U has been out since for 3 years in November and depending on when the NX is released might be out for another year or two at that but it still won’t catch up with the sales of the gamecube.

        Nintendo doesn’t get more hits than any other company and your delusional if you think that. They are popular but they also have hurt their popularity with bad decisions they keep making.

        Amiibos are tie with Disney Infinity but they are certainly not leading it.

        You are not bringing up numbers but keep pretending that your “facts” are reality and not your dream world.

      • JRPGMan

        It really is like talking to a brick wall. You have little understanding of what reality is. You haveno clue whatthe numbers are, anything.

        Sad.

        “Nintendo doesn’t get more hits than any other company and your delusional if you think that.”

        This past E3 Gameinformer, ign, gamespot confirmed it. Next?

      • Delli1

        Naw its you. Cause JRPGMAN is a professional in butthurtness.

      • Narrator 1

        Knock it off, will you?

        You can disagree with someone, but you don’t have to be obnoxious about it.

      • Delli1

        I was done dude. You wanna join King Butthurtness?

      • JRPGMan

        “Amiibos are tie with Disney Infinity but they are certainly not leading it.” It is the fastest selling toy to life that there has been up to this point. They are leading it.

        Ignoring software? Ignoring handhelds? Come on.

        You are the one ignoring everything

      • JRPGMan

        By the way, people are agreeing with me left and right. How many agrees have you gotten?

      • JRPGMan

        By the way, people are agreeing with me left and right. How many agrees have you gotten?

      • JRPGMan

        The last 2 years? Nintendo sold the most hardware AND software globally and somehow they are not relevant because one aspect of there busienss is not doing so hot?

        If that were the case Sony would be invisible because of Vita. You make no sense at all.

      • ShiftyWutWut

        Why don’t you two neckbeards get a room?

      • Delli1

        how’s that Nintendo tat on your butt Jrpgman feel? Oh its butthurt… wah wah wah.

      • R0ninX3ph

        Because PC gaming and Microsoft stood a chance in Japan amirite? “Breaking News: THIS JUST IN! JAPANESE PEOPLE SUPPORT JAPANESE COMPANIES OVER EVERYTHING ELSE!”

    • Delli1

      I’m a gamer. I think they still put out amazing first party games as always. Problem is, they aren’t growing their base. 10 million Wii U sales is way to low.

      • JRPGMan

        And what about 50 mil 3ds? What about the fact that they are constantly number 1 on metacritic and do the best software sales globally? Does none of that count”?

      • Delli1

        I said they aren’t growing their base. The ds had 120 million system sales. 50 million less than half as much. You do know that right?

      • JRPGMan

        Sony system sales are down, Microsoft will never hit 360. Everyone is down in total.

        Is Vita going to hit the 80 mil of the PSP?

        The difference is Nintendo software sales are up, unlike the other two.

      • Delli1

        They aren’t relevant any more. Maybe to you cause you are JRPG man. LOL. Sorry you’re butthurt. I truly am.

      • JRPGMan

        Oh, so you ignore my facts, and my rebuttals? That is trolling dude. Everyone who sees this will more or less realize that.

      • Delli1

        Did you read the list Mr. Butthurt. There is no Playstation or Xbox on this list. There is only Sony and Microsoft. They are not just looking at the gaming divisions Mr. Butthurt…

      • JRPGMan

        They did not look at Nintendo at all. They saw that they did not kiss mobiles ass and did not include them. The list has nothing to do with being relevant. Like I proved, Nintendo still is

      • Delli1

        thanks for the laugh Mr. Butthurt. Why didnt you cry last year when Nintendo was dead last at 100?

      • JRPGMan

        I said the same thing about how ridiculous and arbitrary the list is. Which is made by one person by the way. I am sure he did all the research right?

      • Delli1

        Then let it go and go play your Nintendo games. Make sure you sit on a pillow Mr. Butthurt. Wah wah wah.

      • JRPGMan

        You lost the argument and now you are trolling. Wah wah wah? How old are you? 10? Is that how you end a debate?

      • Delli1

        Yeah you won, cause you are so smart. Write a letter and tell him to make a special spot at spot 101 for your Nintendo. Wah wah wah. Mr. Butthurt.

      • JRPGMan

        Seems like you actually care more about the list than I do if you are willing to troll to defend it

      • Delli1

        Says Mr. Butthurt who is replying to each and everyone in the comment section….

      • JRPGMan

        Actually everyone is responding to me. So would that not make you butthurt? I have not attacked anyone elses position. You have attacked mine.

      • Delli1

        Nintendo is out of date. Wah wah wah. Keep crying. Wah wah wah. I’m sure you got an I love Nintendo tat on your ass. Wah wah wah.

      • Delli1

        Says Mr. Butthurt who is replying to each and everyone in the comment section….

      • JRPGMan

        The are switching topics because you lost;.

      • JRPGMan

        The last two years Nintendo sold the most hardware and software, yet they are not relevant in the games industry? LOL/ Troll harder

    • Delli1

      Wah wah wah.

    • Delli1

      Wah wah wah.

  • JRPGMan

    Stupid. Nintendo should be there

  • Johnny LoveFive

    Nintendo has been working on doing the smartphone stuff, and have they not seen the sales of the 3DS? They don’t NEED to jump on smartphones when they’ve already have a successful dedicated handheld system!! Stupid!!!