Aichi Prefecture is taking a unique approach to reducing the number of traffic accidents after having the worst rate in the country 11 years running.
The police in Naka Ward, Nagoya, rather than attempting to crack down on rule-breakers, are trying positive reinforcement on people who "do the right thing."
"When people are praised, it puts them in a good mood. This in turn serves as motivation for them to continue that behavior, which will hopefully spread to the people around them," an officer at Naka Police Station said.