Rakuten Inc., the e-commerce company led by billionaire Hiroshi Mikitani, issued its first public bonds Friday, selling ¥30 billion of three-year notes.
The operator of Japan's largest Internet mall sold ¥10 billion of 0.377 percent notes at a yield premium of 27 basis points more than government debt, sale manager Daiwa Securities Co. said in a statement.
The owners of the Tohoku Rakuten Golden Eagles baseball team separately sold ¥20 billion of notes to individual investors at a yield of 0.38 percent. Those securities are named after the team, which won the Japan Series last year.